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Finding an Actually Cool Men’s Shirt for $150? Surprisingly Hard. But We Did It.

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Finding an Actually Cool Men’s Shirt for $150? Surprisingly Hard. But We Did It.

By Aug. 25, 2023 5:00 pm ET Listen (3 min) “PLEASE SPEND no time on this silly request,” ordered an email that recently shot into my fashion editor’s inbox. The woman behind it wanted to buy a casual

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Aug. 25, 2023 5:00 pm ET

Listen

(3 min)

“PLEASE SPEND no time on this silly request,” ordered an email that recently shot into my fashion editor’s inbox. The woman behind it wanted to buy a casual button-up as a birthday gift for her boyfriend, and was hoping for leads. She had more commands. The first was that the shirt be “hip but not too hip.” The second turned this “silly request” into my new Everest: Her price limit was $150.

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“PLEASE SPEND