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Jul 20, 2023

Jeff Goldblum is the master of chaotic style, and he's repping for Percival

By Heidi Quill The master of approachability, king of chaotic style, everyone's favourite weird uncle and, of course, possessor of a great surname — it's pretty hard not to love Jeff Goldblum. Despite

By Heidi Quill

The master of approachability, king of chaotic style, everyone's favourite weird uncle and, of course, possessor of a great surname — it's pretty hard not to love Jeff Goldblum. Despite the Jurassic Park star's ongoing relationship with Prada (who could forget that infamous Goldblum catwalk), big JG has long been associated with eccentricity, authenticity and, well, an eclectic sense of style. The latter of which has always felt pretty elusive and unattainable for we mere mortals… that was, until now.

Long story short, Jeff Goldblum can't get enough of Percival these days. Reaching for Christopher Gove's mid-priced designs on more than one occasion, there doesn't seem to be many a location — be that brunch with his better half or catching a flight — for which Jeff doesn't call on the Soho-based brand. In fact, he's even been spotted donning some pieces on stage whilst he performs his idiosyncratic jazz standards alongside a live orchestra… because, well, of course, he does.

Here to help you navigate Percival's vast offering via JG's own selection, we've picked out three pieces that Mr Goldblum can't stop wearing right now. Dive in, dear reader, and get ready to take dutiful notes.

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Whilst Percival Menswear might have garnered its cult following more for its knit polo shirts or love of linen, it also has a rich history of teaming up with comedians, utilising comedy shorts for collection launches, and even hosting its own comedy nights in its Soho boutique. It ought to come as no surprise, therefore, that Percival's spring output saw it team up with the most iconic sitcom in TV history: Seinfeld.

Worn by Jeff to scat his way through his set accompanied by a trilby and a pair of straight-leg trousers, Percival x Seinfeld's ‘The Pop In’ shirt riffs on '90s-era menswear tropes with its undulating checkerboard pattern, boxy silhouette and spread camp collar.

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Worn by a heartily grinning Jeff as he took to the skies, Percival's ‘Cabin Weave’ polo might not be high fashion in the typical sense, but it certainly looks pretty good at 30,000ft. Defined by its zigzagging weave and short-sleeve cut, this pick comes in three shades to keep everyone happy, from wallflowers to extroverts.

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Back on stage once more, Goldblum reached for another pick from the Percival x Seinfeld collaboration: ‘The Low Talker’ knitted polo shirt. Stitched from a pure cotton construction, this pick is thick under the hand, soft to the touch and set apart by its relaxed fit and retro-inspired checkerboard design.

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